5 Tips for Improving the Effect of Your Pinterest Videos


1. Customize the Thumbnail Images

Video thumbnails that are nicely photographed and appear to be art directed will blend in much better on Pinterest, and typically draw more attention than a video still frame. However, if you’re not a YouTube Partner, the images you get won’t always look great. Vimeo offers a far better solution where you can upload your own custom thumbnail. This leaves quality control in your hands.

When selecting a thumbnail, find or create an eye-catching image that properly represents your video. If it’s a company product, consider setting it against a white background. If it’s more of an idea, then find a visual that provides a unique way of showcasing your theme. Whatever you do, make sure that your primary visual can clearly be seen at thumbnail size, and is not obscured by the default “play” button.

2. Have Descriptive Video Pins and Pinboards

Pinterest recommends you create at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic. Yet, some brands make the mistake of placing all of their videos on a single pinboard and non-descriptively titling it, “videos.” Don’t do that. You wouldn’t think of titling a pinboard, “images.”

Instead, look for ways to combine your originally-produced videos with curated videos into pinboards around keyword-rich themes, and place them next to related static images you’ve pinned. For example, a product pin can be strategically placed next to an interesting video showing a lifestyle experience or demo of that product. Merchandising images and video together can prove to be more influential with viewers.

3. Keep Your Videos Short, When Possible

Pinterest is designed for quick browsing and pinning, so you don’t want to make people feel like they’re going to be stuck watching a long video. Naturally, there will be exceptions, as some video themes, like DIYs or demos, may require more time. In either case, make sure to list the length of the video right in the description since viewers are becoming conditioned to seeing that in YouTube and search engine results.

4. Clearly Describe Video Content

Don’t ever leave your description field blank. Describe to people what they can expect to see before they click on the video. Even with an eye-catching thumbnail image, and a relevant subject, people still read the description field of a video to make sure it’s worth their time.

5. Curate Fresh Videos with Fresh Descriptions

Always consider taking the most popular and freshest videos that relate to whatever product, solution, lifestyle, or event you are a part of, and curating them. I recommend creating your own unique title and description instead of duplicating what appears on the original video page, so as not to appear “spammy.”