Where does your Visual Content fit to? Pinterest or Tumblr?


Tumblr and Pinterest have become two of the most intriguing online destinations to discover visual content. While technically a microblogging platform, Tumblr offers both blogging and social networking capabilities, creating an environment where visual content like images, videos and GIFs thrive. Pinterest, which can be best described as an online scrapbooking platform, has soared in popularity among businesses sharing photos and generating referral traffic back to their sites. There is no shortage of articles detailing all the benefits for your business to jump on Pinterest and Tumblr to display and promote your visual content, however how do you really know whether your content will perform better on Pinterest or Tumblr? This all depends on your target audience, your established following on each site, and the type of content you will continually be posting.

If your business is new to either of these social networks, here are a few ways to help you decide which platform will work best for your visual content.

What is the most popular content type on Pinterest & Tumblr?

The most popular content on Pinterest is re-pinned already existing images featuring femalre lifestyle topics. Tutorials, DIY & Recipe pins experience 42% higher click through rate than other types of pins

The most popular content on Tumblr is self uploaded images and shared photos of musicians, actors, animated GIFs and memes.

Would your content work better for Web or Mobile browsing?

Pinterest: More than 75% of Pinterest usage takes place on phones and tablets

Tumblr: More Tumblr page views come from a computer browser than from mobile device browsers. However, 50% of Tumblr users access content through the Tumblr mobile app.

Price Point of the Audience?

Pinterest: 28% of Pinterest users have an annual household income of $100k. Pinterest users spend 70% more money than referrals from other non-social channels

Tumblr: The majority of Tumblr is made up of young adults and college students with 35% making less than $30K a year. Tumblr’s average revenue per visit is around $1.10 (close to Facebook’s $1.22)


We’ve covered just a little of a complete infographic posted on everypost – check the full one here.